Boucherouite rugs mark a significant change in the story of traditionally crafted Moroccan rugs. Instead of the pure wool used in those, Boucherouite rugs use cotton as the main material. They are still hand made with the care and attention that Moroccan rugs are famous for, and artisans from tribes across the regions still use the skills and knowledge handed down over centuries to create them. The change these rugs represent has had a significant, positive impact on the cultural, social and economic situation for the rural regions where they are produced.

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